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WIDIA OVERIVEW 1

In 2009, Kennametal Inc. launched the Widia Products Group, fulfilling a long-term “multi-brand and channel strategy” to improve access to Widia metalcutting products and services to customers worldwide; focus engineering and marketing investments; and decrease the number of SKUs, and to build a new brand that as familiar worldwide as it has been in Europe for many decades.

Widia — a brand name derived from the German phrase,hart wie diamant, meaning “as hard as a diamond” —includes Widia, Widia-Hanita, Widia-Rubig, Widia-Manchester, Widia-Clapp-DiCo, Widia-GTD, and Widia-Circle

Widia was an innovator of tungsten carbide as a cutting-tool material, and claims the world’s first patent for coating indexable inserts and developing the world’s first coated grades. Kennametal says brands with niche applications will become stronger and have global impact as a result of the link to the Widia brand.

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